Publishing Your Book in the ASA-SIAM Series
Chapter 7 - Marketing Your Book
Once your manuscript has gone through the review
cycle and the final version is accepted, it enters the production cycle.
Your book will be produced at either the ASA or SIAM office. However, all
manuscripts will initially be received at the SIAM office. The actual production
process differs for TeX and non-TeX manuscripts. These differences are outlined
About four months prior to the publication of
your book you will receive a marketing questionnaire. A specific marketing
plan will be developed based on the information you provide. It is important
that your answers and suggestions be as detailed as possible. Our intent
is to give your book international visibility and distribution. This chapter
will give you a general idea of the various ways we markets the books in
the ASA-SIAM series.
It is interesting to note that about 40% of our book sales originate outside the United
States. This is the result of extensive efforts to reach foreign as well as local markets
with each of the following media.
We mail press releases quarterly to our 3,000 agents, book stores, and libraries.
These releases also are mailed to all appropriate technical journals that
might review the book. Copies of all reviews will be sent to you and will be used in
future promotions for your book.
In addition to our own publications (SIAM News
, Amstat News
and SIAM journals, conference programs, activity group newsletters), we
run space ads in appropriate publications of other societies and publishers.
Ads are placed based on SIAM's experience with previous books on similar
topics and based on author suggestions.
We announce new book publications and maintain a book catalog on our World Wide
Web home pages (www.amstat.org
We also encourage authors to send announcements to appropriate bulletin
boards and forums. We have also compiled an electronic notification list
and continue to solicit for people interested in information on new titles.
We will establish links from your book's website to your home pages and
encourage you to set up links toASA and SIAM. We also offer a Book Alerting
Service---those who complete the form on the web indicating their areas
of interest will receive e-mail announcements of new books fitting those
Our brochures usually consist of new books and backlist publications. These are
sent at to all SIAM members and past book buyers as well as to lists from
other appropriate organizations.
SIAM books are stocked in 65 campus and technical bookstore locations nationally,
and the list continues to grow. We work on expanding the visibility of our
books in bookstores through personal contact and major mailings in countries
outside the United States.
We display our books at all of our own conferences as well as other conferences
that are not sponsored by ASA and SIAM. We advertise in conference programs
and also send books and materials to many smaller conferences, meetings,
and workshops around the world.
Books appropriate for classroom use are marketed heavily to department chairs and to
targeted lists for appropriate courses. Desk copies are provided to department heads and
teachers for course consideration. Follow-up letters are sent to determine how the book was
used, and suggestions for improvements and additions for future editions are sent to the
All outgoing shipments of books contain flyers and brochures for new publications.
Special offers are mailed on a regular basis to our sister societies around the
world. We often exchange ads and mailing lists with commercial publishers